I'm Bryan — a fractional CRO and RevOps leader for B2B SaaS. I step into the revenue seat at the moments that matter: scaling past founder-led sales, fixing pricing, building the operating system, and bringing strategy to the AI your team is buying without a plan.
Most of my engagements start at an inflection point — when revenue has outgrown the founder's instincts but a senior full-time hire is premature or too slow.
The founder can't be in every deal anymore, and the motion needs to become a system.
You want a senior operator to shape the role and build the foundation before you hire for it.
New targets, new board expectations — and a GTM engine that has to scale fast without breaking.
You suspect you're underpricing, discounting reflexively, or packaging wrong — and it's costing ARR.
Tools are piling up across the revenue stack with no strategy, no measurement, and no one accountable.
You're landing in the German-speaking market and need someone who's actually operated there.
You work directly with me — no associates, no hand-offs. Take one piece or the whole engine.
I take the revenue seat part-time and own the number, the team rhythm, and the operating system through a phase of growth or change.
ICP, segmentation, and motion design that fit your stage — from founder-led to a repeatable, forecastable engine.
Value-based pricing, tiering, and monetisation that captures what your product is worth instead of leaving ARR on the table. My deepest area.
Forecasting, data model, and process that hold under scale — getting clean signal out of the CRM, Gong, and the rest of your stack.
Every revenue team is bolting on AI — SDR agents, call intelligence, copilots — with no strategy and no guardrails. I build the decision layer most teams are missing: where AI actually earns its place in your motion, how it's measured, who owns it, and the controls that keep data, accuracy, and spend honest.
All hands-on, all tied to an outcome. We start by agreeing what success looks like in numbers.
Ongoing, 1–3 days a week. I run revenue or RevOps as part of your team through a defined phase.
Fixed scope: a pricing overhaul, GTM reset, RevOps rebuild, or an AI strategy & governance framework.
A standing sounding board for founders and revenue leaders — monthly sessions, async access between.
Score it across seven dimensions, see where you sit on the maturity curve, and find out which engagement fits.
I'd rather own a number than hand over a recommendation.
I'm a B2B SaaS revenue operator. I spent years inside the engine — as VP RevOps at Frontify and VP Commercial at Meteomatics — building the pricing, systems, and GTM motions that turn founder-led growth into something repeatable.
My edge is depth where it's rare: pricing and packaging, expansion inside the installed base, and Swiss / DACH go-to-market — backed by a clear-eyed view of where AI belongs in a revenue stack and where it's just expensive noise.
I'm also building a pricing-intelligence product on the side, which keeps me close to the hardest monetisation problems in SaaS — and means the advice I give clients is tested against real data, not just past roles.
If you're a founder or revenue leader who needs the strategy and someone to actually run it, that's the work I do best.
A 30-minute call, no pitch. We'll pressure-test where your revenue is leaking and whether I'm the right person to help.